I’m thrilled to be working with Nancy Schwartz, of Nancy Schwartz and Company and publisher at GettingAttention.org on several web development projects. Nancy’s been blogging on Typepad for several years, but is eager to make the leap to Wordpress because it will be much easier to for her staff to update and to create new pages for product launches. We’re using the Thesis theme for the new blog and I’m enjoying working with it, although figuring out how to use the custom functions and hooks is a bit of a challenge.

Nancy Schwartz publishes the excellent Nonprofit Tagline Report every year, it’s a great reference, of course, but it’s also a good read. My favorite is the list of taglines at the end of the report–usually there are some great examples of how much help nonprofits need in this particular area.

Here are a couple from last year’s tagline report that, honestly, make me very glad I’m no longer required to sit through the kinds of meetings that produce gems like these:

Providing bicycles to improve access to healthcare, education and income generation opportunities.

To do that which otherwise would not be timely done.

Finding ‘fur-ever’ homes for the cats and kittens of Las Vegas.

Now, I didn’t include any names above because it’s not my intention to call anyone out–after all the whole point of the tagline report is to help nonprofits write better taglines, and what better way to learn than to see examples of what not to do.

You can download Nancy’s 2009 Nonprofit Tagline Report at GettingAttention.org.