About

I’m a user experience (UX) designer with more than 10 years experience designing and building websites and applications, organizing and structuring web content, and conducting research to understand user needs. My areas of focus are interaction design, information architecture and user research.

I’m currently a senior UX designer at Ad Hoc, a digital services company that enables federal agencies to meet the needs of their users while closing the gap between consumer expectations and government.

Previously, I was a senior UX architect at Lowe’s Companies, Inc., the home improvement retailer, where I led the Enterprise Account UX team in the sign up, sign in and account experiences for B2B and B2C users on Lowes.com.  I also led UX efforts in an 18-month long initiative to redesign the Lowe’s DIY Projects and Ideas microsite and to architect a new component and template library.

From 2011-18, I worked at Georgia Southern University as a web developer, assistant director for enterprise web and later as the director for enterprise applications development. I led the teams responsible for the university’s primary website, GeorgiaSouthern.edu, top level landing pages and 300+ departmental unit websites as well the portal for 30,000+ internal customers (students and employees). I also designed and built the university’s web content management system, iterated and maintained it for several years, and trained more than 400 web content editors to use it, along with best practices in content writing, accessibility and SEO.


Professional Experience

Senior UX Designer

Ad Hoc, LLC.
March 2021 – Present

Designer / researcher on the Service Design team supporting the VA.gov platform.

User Experience (UX) Senior Architect

Lowe’s Companies, Inc.
September 2018 – March 2021

Digital eCommerce. Currently team lead for enterprise account UX team, supporting sign in, registration and account experiences on Lowes.com. Led UX efforts in an 18-month initiative to migrate DIY how-to content to a new content management system, optimize for organic search and successfully increase conversions. Designed enterprise applications to optimize and personalize customer experiences on Lowe’s websites and mobile applications.

Director of Enterprise Web Applications

Georgia Southern University
June 2011 – August 2018

GSU is a public research university with 140 degree programs, 27,000 students and 3,000 employees.
Led daily operations related to enterprise application design and development. Managed a team of 7 developers, including 2 remote employees. Responsible for the organization’s primary websites, content management system, authentication and internal portal. Led strategic planning and implementation teams for web, email, and identity and access management (IAM) during merger with another institution. Chaired the university’s web governance committee.

User Experience Designer and Consultant

RLH Creative Consulting
August 2009 – January 2018

Provided user experience (UX) design services to clients including user research, wireframes, prototypes, interaction design and information architecture, as well as SEO and front-end web design and development.


Education & Training

UX Certified, Interaction Design

Nielsen Norman Group
Completed 42 hours of interaction design training from Nielsen Norman Group. Certification earned in 2017.

UX Certified, User Research

Nielsen Norman Group
Completed 36 hours of design and user research training from Nielsen Norman Group. Certification earned in 2020.

Storytelling for Influence

IDEO U
Completed a 20 hour intensive workshop in storytelling techniques from IDEO practitioners alongside a cohort of international participants, 2020.

Design Meets Business

Second Wave Dive
Completed 6-week intensive seminar in business thinking with design leaders from IBM, Dell and Workday. Facilitated by Ryan Rumsey, 2019.

CIO Leadership Academy

Georgia Southern University
Completed 10-month leadership cohort for university administrators. Selected by CIO. Georgia Southern University, 2017.

Bachelor of Arts

UNC Greensboro
Degree in English. Studied abroad at Strathclyde University, Glasgow, Scotland.


Selected Work

MyLowe’s Account (registration/sign in required)
Led the UX team in a redesign of the authenticated account experience to support B2B users as well as existing customers.

Lowe’s DIY Projects and Ideas
Led the UX team in a cross-functional project to redesign the microsite and the templates used by internal authoring teams to publish content.

Lowe’s Privacy Request Portal
Redesigned the portal to integrate new legal requirements and optimize user experience based on user feedback.

Georgia Southern University global header/footer navigation
Designed the content management system used to publish content and the information architecture for site-wide navigation in the header and footer.

Georgia Southern University Web Guide
Wrote reference materials covering best practices on content, accessibility, media, information architecture for the 300+ content authors and non-experts in the organization.

Georgia Southern University Content Owner Guide
Wrote a getting started guide for new content owners who were responsible for managing websites for a large division or business unit.


Leadership & Cross-Functional Partnerships

“Rebekah has outperformed every expectation we have had from a UX lead. The team would not want it any other way. We just love working with her.”

Product Manager, Digital / eCommerce
Lowe’s Companies, Inc.

“I would like to take a moment to thank the UX team we have currently under the leadership of Rebekah. We are very appreciative for the amazing work done by the UX team. The UX team have been true partners and have supported us in every pivot we have taken and accommodated our requests irrespective of the insane timelines. The professionalism and the endless hours that the team have spent is beyond impressive.”

Director of Product Management, Digital / eCommerce
Lowe’s Companies, Inc.

“Just wanted to let you know that Rebekah is doing a great job for the team. She is managing such a complex migration seamlessly and on top of all the details. Couldn’t have asked for a better partner in this journey.”

Director of Engineering, Digital / eCommerce
Lowe’s Companies, Inc.