Case Study
FATE nonprofit association website design and development
Visit the live website at www.foundationsart.org
Problem
Outdated design and unclear messaging
The FATE board came to RLH Creative seeking an experienced web partner to modernize their website as they rolled out a new brand identity and membership hub. Their previous site was time-consuming and difficult to update and didn’t make it clear to prospective members who the organization was for and why they’d want to join. FATE needed a new marketing website to show prospective members the value in joining and show off their new brand.
The main goals:
- Modernize the design and apply the new brand
- Optimize site navigation and content for prospective members
- Integrate with a new member management tools
- Improve SEO and AEO
Solution
Strategic WordPress site with an engaging, modern design
To better represent FATE’s value to prospective members, RLH Creative ran audits, conducted research, and strategized a streamlined website navigation and architecture to support the primary users’ needs. Through expert project management, collaboration and ongoing communication, the new website came to life within 3 short months.
Some key wins:
- Brand-new content and CTAs optimized for prospective members
- Revamped sitemap and navigation
- Responsive design for mobile visitors
- Content migration & back-end setup
- SEO-informed page elements and URLs
- Ready to integrate with member management tools
Results
Significant improvements in SEO, accessibility & engagement
RLH Creative’s efforts have driven significant results for FATE. Data shows that more users are finding FATE through AI and organic search, and are interacting and converting on key pages:
- 95% improvement in accessibility (based on before/after Web AIM scores)
- #6 on Google search result page for a previously non-ranked term (“conference for college art educators”)
- AI citation in Google search results for primary keyword (“association for college foundations art educators”)
- 115% increase in new users
- 40% increase in average engagement time