I’ve been designing websites since 2008 when I jumped headfirst into web design and development. I’ve done everything from designing and building WordPress websites to architecting enterprise web content management systems to SEO and content strategy to product design.
Around 2012, I discovered user experience (UX) design and started weaving UX design and research methods into my work on GeorgiaSouthern.edu. Since then, I’ve successfully led and executed UX projects for Lowes.com, Healthcare.gov, and VA.gov among others.
What I really love is detective work, which how I think about UX design and research methods. Researching and gathering data, analyzing that data to identify problems and opportunities, and then planning how to address those problems – that’s my process and how I work. Any projects we work on together will take that shape.
Learn more about my UX services.
My work experience
Owner, RLH Creative
(2009–2018, 2024–Present)
UX design and research services for organizations that don’t have the capacity or expertise to take on UX projects in house.
UX Researcher, U.S. Digital Response (2024–2025)
I provide UX research services pro bono to city governments, including Chattanooga and Boston.
UX Manager, ConvertKit
(2023–2024)
Email marketing platform for creatives and small business. I led the product design team.
Sr. Product Design Manager, Guild Education (2022–2023)
Tuition assistance benefits for Fortune 100 companies. I led the product design team responsible for B2B products and tooling.
Sr. UX Designer, Ad Hoc
(2021–2022)
Conducted UX design and research for VA.gov and Healthcare.gov, including a new multi-factor authentication experience.
Sr. UX Manager, Lowe’s
(2018–2021)
Ecommerce, Lowes.com and Lowesforpros.com. I redesigned Lowe’s DIY & Ideas and led the UX teams responsible for B2C/B2B sign up, sign in, and account experiences.
Director of Enterprise Web, Georgia Southern University (2011–2018)
I designed and built the CMS used for 300+ marketing websites. I started out as a web developer, then a manager, and was promoted eventually to lead the enterprise web and applications teams.
What people say about working with me
“What an absolute star you are! We have got so much out of your support, we honestly couldn’t have wished for more. I can see how your work will really help us to re-engage our existing schools and to ensure the journey is far easier for those yet to join. I would also like to thank you for your clarity and organisation; your presentation and accompanying documents have been excellent!”
Lara Jeffries, Education Manager
Surfers Against Sewage
“I would like to thank the UX team we have under the leadership of Rebekah. We are very appreciative for the amazing work done by the UX team. The UX team have been true partners and have supported us in every pivot we have taken. The professionalism and the endless hours that the team have spent is beyond impressive.”
Director of Product Management, Lowes.com
“Rebekah is doing a great job for the team. She is managing such a complex migration seamlessly and on top of all the details. Couldn’t have asked for a better partner in this journey.”
Director of Engineering, Lowes.com
“Rebekah has outperformed every expectation we have had from a UX lead. The team would not want it any other way. We just love working with her.”
Product Manager, Lowes.com
“As a product design manager, Rebekah brought a level of expertise and compassion that is hard to find. Her knowledge of best design practices for admin products was invaluable.”
Stephanie Feinberg, Product Designer, Guild Education